For this project, I was tasked to create a series of labels for a liquid product inspired by a personal narrative. I chose to design a brand of hot sauce labels that reflects one of my favorite cities: New Orleans, Louisiana.

In New Orleans you are a part of something collective. Crowds of people celebrating, dancing to music, and enjoying recipes passed down for generations. There are many things that bring people together, but Voodoo celebrates two of the most universal: food and music.