SnackCrate
SnackCrate is a fun and exciting brand that challenges me to work with many different styles and concepts. It is a subscription-based service, providing customers with a box of snacks from a unique country each month. As a Graphic Designer for the marketing team at SnackCrate, I am responsible for content creation, email design, social media design, branded print materials, visual direction, and advertising.
Role: Graphic Designer
Years: 2022 - present
Tools: Adobe Creative Suite
Product Imagery
Each month I create these compositions in Photoshop in order to display the snack products in a visually stunning way and to provide contextual information about flavors and appearance.
Email Design
At SnackCrate I am responsible for designing bold and eye-catching emails that are targeted to our subscriber base. These emails must be engaging and visually pleasing while effectively conveying each message.
Each box is accompanied by a print booklet that contains cultural information about the country and descriptions of the snacks included. I design these booklets to be dynamic, engaging, interactive, and visually exciting.
Social Ads
SnackCrate frequently utilizes Facebook and Instagram advertising services to promote specialty deals, discounts, and exclusive snacks.
These designs are most effective as bold and pronounced compositions with minimal copy.
Photo Styling
For this holiday photoshoot, I was responsible for collecting photo inspiration and establishing the overall aesthetic of the shoot. I created moodboards, acquired props, and helped design various sets to display each product in a fun and interesting style. The resulting photos were assembled into a print booklet, which was delivered in each subscriber’s Crate. The information in the booklet included descriptions of each snack and educational content about the featured country.
I design and create compelling photographic compositions for print and digital media.