SnackCrate

SnackCrate is a fun and exciting brand that challenges me to work with many different styles and concepts. It is a subscription-based service, providing customers with a box of snacks from a unique country each month. As a Graphic Designer for the marketing team at SnackCrate, I am responsible for content creation, email design, social media design, branded print materials, visual direction, and advertising.

Role: Graphic Designer

Years: 2022 - present

Tools: Adobe Creative Suite

SnackCrate Brand Refresh

I worked closely with the marketing team to ideate, develop, and implement new branding elements, including a new logo, color palette, and an updated overall visual style. We took a brighter and bolder approach in order to elevate and modernize SnackCrate’s brand as a whole.

Previous style:

LOGO
COLOR PALETTE

#F99D25

#00A7CE

#FFFFFF

IMAGERY

Updated style:

LOGO
COLOR PALETTE

#BEFF00

#00A7CE

#1900DA

IMAGERY

#ED1067

#FF3362

#000000

Email Design

At SnackCrate I am responsible for designing bold and eye-catching emails that are targeted to our subscriber base. These emails must be engaging and visually pleasing while effectively conveying each message.

Product Imagery

I created these compositions in Photoshop in order to display the snack products in a visually stunning way and to provide contextual information about flavors and appearance.

Our website is updated each month to introduce and highlight the current country, which requires specific design compositions to accompany each update. As examples, I've included assets that I created to showcase the snacks from our Belgium Crate in a fun and exciting way.

Website Assets

Photo Styling & Print

I design and create compelling photographic compositions for print and digital media.

For this holiday photoshoot, I was responsible for collecting photo inspiration and establishing the overall aesthetic of the shoot. I created moodboards, acquired props, and helped design various sets to display each product in a fun and interesting style. The resulting photos were assembled into a print booklet, which was delivered in each subscriber’s Crate. The information in the booklet included descriptions of each snack and educational content about the featured country.

Social Advertisements

SnackCrate frequently utilizes Facebook and Instagram advertising services to promote specialty deals and discounts. These designs have to be bold and pronounced, communicating the information effectively with minimal copy.